Developed a comprehensive branding proposal for Vegas Casino, creating a flexible visual identity designed to work across both casino and sportsbook experiences. The concept centered around a bold, high-energy aesthetic that combines the excitement of Las Vegas with a strong, recognizable brand system.

The proposal included logo development, color and typography systems, digital interfaces, social media templates, advertising, print, OOH, sponsorships, co-branded campaigns, signage, and merchandise. I designed the system to maintain a consistent identity across a wide range of applications while allowing the Casino and Sports brands to have their own distinct visual treatments.

The result was a complete brand ecosystem built to extend seamlessly from digital platforms and advertising to physical environments and promotional materials, giving Vegas Casino a cohesive identity across every customer touchpoint.