Blue Paradox

As the social creative lead for Blue Paradox,
I helped shape the digital storytelling for an organization focused on confronting the global plastic waste crisis and promoting solutions for a more sustainable future.

My role was to translate complex environmental issues, scientific research, and real-world solutions into accessible, engaging social content. I led creative ideation and a team of designers and creatives, while also contributing hands-on to the production of vertical video, static graphics, carousels, educational content, and campaign creative.

The goal was to make topics like plastic pollution, recycling, and sustainability easy to understand and compelling for a social-first audience—using visual storytelling to educate, spark conversation, and encourage action.

The work showcased here represents my role across creative direction, social strategy, concept development, design, video production, and team leadership in support of Blue Paradox’s mission.

Cover of Forbes article titled "How Microplastics Are Permeating Our Oceans And Marine Life" by Jamie Hailstone, showing two men in blue shirts and hats examining water in a natural outdoor setting near a body of water with other people in the background.
A ship's debris and garbage on a muddy surface, with a large net of trash hanging from the ship's side.
A worker in blue uniform and yellow safety helmet sorting through a pile of mixed waste at a recycling facility.
A large pile of plastic waste and trash in an open area, with a blue sky in the background, accompanied by an infographic stating that 40% of plastic waste collected for recycling ends up mismanaged.
A beach covered with various plastic waste and litter, with the ocean and a clear blue sky in the background, overlaid with text about plastic waste statistics.