As the social creative lead for America250, I helped shape the organization’s digital presence leading up to the 250th anniversary of the United States. I led the development of social content across platforms, from concepting and creative strategy to hands-on production and leading a team of designers and creatives through execution.

My work spanned a wide range of content, including vertical video, static graphics, carousels, and paid advertising. I also took a hands-on role in filming and producing interview content for “Our American Story,” as well as capturing content surrounding the NFL Super Bowl Experience.

In addition to day-to-day social creative, I developed paid advertising creative supporting America’s Field Trip, creating content designed to engage audiences and drive awareness of the program.

The work showcased here represents a combination of creative direction, concept development, design, video production, and team leadership—all focused on telling America’s story in a modern, engaging, and social-first way.

America250

America 250 x U.S. Army 250th Anniversary

Created a promotional video for America 250 celebrating the U.S. Army’s 250th Anniversary and the historic military parade held in Washington, D.C. on June 14.

The piece was developed to help build awareness and excitement around the national celebration and was ultimately featured by The White House.

Working alongside the America 250 team, I helped bring the campaign to life through a visually engaging piece designed for digital and social audiences — contributing to one of the largest national milestone celebrations leading into America’s 250th anniversary.

A historical black-and-white photograph of a baseball team named the Boston Americans, with players in vintage uniforms, seated and standing in front of a grandstand filled with spectators. The text on the image reads: 'This Week in History: The First World Series. In 1903, baseball made history with the very first World Series, the start of America's greatest pastime tradition.'
Black and white photograph of fans scaling a wall at the Huntington Avenue Grounds in 1903, with many people climbing and others watching.
Historical black-and-white photograph of a baseball game at Fenway Park, featuring fans, players, and a glimpse of the grandstand. Accompanying text highlights Boston's comeback from early deficits to victory over Pittsburgh, marking the start of a new American sports tradition.
Black and white photo of Boston Americans baseball team and Pittsburgh Pirates team, with text overlay reading 'The Matchup vs. the Pittsburgh Pirates' and a caption describing a baseball championship game.
Black and white photograph of a baseball stadium filled with fans before the third game of the 1903 World Series, showing the field and surrounding cityscape.